Why Do TV Advertisers LOVE Multi-Tasking?
Browsing the Internet while watching TV is a great way to kill time during commercial breaks, but are advertisers losing out if consumers surf while the commercials roll? Commercials Influence the...
View ArticleHere’s the TRUE Reason US Companies Offshore Jobs
Most American companies engaged in offshoring say a shortage of skilled domestic employees — not cost cutting — is the primary reason why they move some job functions overseas. Also, manufacturers and...
View ArticleDo Optimists or Pessimists have Better Job Prospects After Business School?
As MBA graduates begin the job search in earnest this spring, new research indicates those with an optimistic outlook about life will have better career prospects than those with a pessimistic...
View ArticleEconomic Research: Here’s Why Chief Marketing Officers are Most Optimistic in...
Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the...
View ArticleLeading Indicator? This Top University Announces a Significant Increase in...
Graduates from Duke University’s Fuqua School of Business are securing jobs at higher levels than in past years, despite gloomy unemployment statistics in many developed countries. Fuqua’s Career...
View ArticleThis Is Tim Cook’s Strategy for Success
Tim Cook, the CEO of a company that once urged its users to “Think Different,” offered some similarly free-thinking kind of advice to some college students last week. Apple (NASDAQ:AAPL) CEO Tim Cook...
View ArticleDoes Hedge Fund Activism Actually Help Companies?
From Apple (NASDAQ:AAPL) to J.C. Penney (NYSE:JCP), activist hedge funds have been in the news recently. Activists purchase minority blocks in target companies and are able to intervene in various firm...
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